‘I had the pleasure of partnering with Mardo on a number of award-winning projects for Samsung and other clients.
I can't speak highly enough of him. Mardo's dedication and deep understanding made him invaluable. He brought positive energy to meetings, even under pressure, and went above and beyond to support his team. In short, Mardo is an outstanding leader and a pleasure to work with. Any team would be lucky to have him.’
Gavin McCleod, Chief Creative Office.
Emotive.
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I am an Executive Creative Director specialising in brand experience and content led ideas that people actually want to engage with.
I lead teams delivering experiential, integrated and digital work for brands such as Samsung, IKEA, eBay, Dyson, Virgin Australia and Visa. The work has helped launch products, grow categories and build brands, and has been recognised at Cannes Lions, Spikes Asia, New York Festivals, the Effies and multiple Experiential Agency of the Year titles.
My core strength is turning abstract business objectives into clear ideas, experiences and content systems that earn attention in the real world. That can mean anything from a live activation to a connected campaign to a repeatable content format, but the intent is always the same: simple, human ideas that work.
I focus as much on how creative teams operate as on the output. I build and lead environments where people feel safe enough to push thinking further, and I design practical processes that make strong work more repeatable. I am comfortable collaborating with strategy, product, media and performance teams, and I use modern tools, including AI, to remove friction so more energy goes into the thinking.
In short, I lead teams, shape ideas and build systems that help brands show up in ways that are useful, interesting and effective.