To reinforce eBay as innovators and thought leaders we developed the ‘eBay Innovation Lab’ that allowed visitors to get hands on with drones, robots, 3D printers, holograms, VR and more.
Visitors were kitted out with a custom headsets that tracked their every move as they interacted with the tech.
Using real time gaze tracking, video feed heat maps, beacon technology and NFC triggered questionnaires we ascertained how engaged individuals were with each product. Visitors were then given a personal report that identified them as one of 10 ‘typology types’ based on their behaviour.
After over 3,000 deep interactions lasting 23mins on average, we aggregated the data and in conjunction with futurist Chris Riddell, successfully predicted the hot tech trends of 2016.