CANNES LIONS – SILVER + 2 X BRONZE WINNER.
In a less than forgiving landscape, with consumer confidence trending towards GFC levels and unemployment at decade-long highs, we were tasked with launching Samsung’s premium-priced Curved UHDTV Range.
The response was the Samsung SlideLiner, a world-first idea that existed somewhere in between sofa, rollercoaster, digital activation, and promotion.
It garnered the brand a staggering $101,806,202 in earned media, drove $8.6m in sales and grew its UHDTV market share by 7.5% – all at a time when the category was in its third consecutive year of declining sales.