Interactive summer films that sold out SurfStitch’s hero styles in three days.
Built as a shoppable content platform, not just another seasonal campaign.
Problem
Give SurfStitch a distinctive summer story and drive sales in a market crowded with international online fashion hubs.
Idea
“Let There Be Summer”, a new tonal and visual language brought to life through interactive, shoppable online films built around collections curated by SurfStitch.
How it worked
• Created a series of interactive videos where viewers could tap to shop looks directly from the film
• Supported the films with a TVC and a suite of digital creative that all shared the same “Let There Be Summer” look and feel
• Focused on hero items and outfits that showcased the breadth of SurfStitch’s range, then pushed them across owned and paid channels
Results
• Featured products sold out within the first three days
• Triple digit sales increase during the campaign period
• The most successful campaign in SurfStitch’s 10 year history